on the dmPFC and vmPFC. Thus OXT may act primarily via the vmPFC to increase the size of the endowment effect in close others whereas for remote others its effect on the dmPFC appears to be more involved. The relative contributions of the dmPFC and vmPFC to the increase in the size of the endowment effect in the self-condition under OXT appears to be more complex however. While the decreased vmPFC response might indicate a reduction in the size of the endowment effect in the self-condition, there is at the same time a reduced difference between the vmPFC response in the self-condition and that in all three of the other-conditions compared to the PLC group. Thus OXT may overall have acted to increase the size of the endowment effect in the self-condition via the vmPFC despite its overall effect being to reduce vmPFC activity. On the other hand, in the dmPFC the magnitude of the response in the self-condition is positively associated with the size of the endowment effect and at the same time OXT is again acting to decrease the difference between self and remote-others. Thus OXT may also be acting at the level of the dmPFC to increase the size of the endowment effect both in the self- and remote otherconditions. The functional connectivity analysis showed that OXT treatment reduced the strength of the connectivity between dmPFC and VStr for both self- and mother-owned items, although in neither case was there a significant association with the size of the endowment effect in the two conditions, and the corresponding dmPFC BOLD response was also not significantly altered. The VStr processes information on expected reward magnitude to guide adaptive action preparation and reward learning, and the computation of anticipated gains or expected values. Possibly a reduced functional connectivity from the dmPFC to the VStr might therefore reflect an action of OXT in decreasing the reward or valuation of self- and close-other items, thereby enhancing that for remote other-owned items. However, since behaviorally OXT acted to increase the size of the endowment effect in both self- and mother-owned conditions, suggestive of enhanced reward or value, the reduced functional connectivity observed could 169939-93-9 instead reflect an increase in their reward or value as a result of reduced negative feedback from the VStr to the dmPFC, since we cannot identify the specific direction of the observed functional connectivity change between these two regions. On the other hand the reduced functional connectivity between the vmPFC and PubMed ID:http://www.ncbi.nlm.nih.gov/pubmed/19815280 the precuneus in the self-owned condition occurred in association with a corresponding reduced vmPFC BOLD response. The functional connectivity change in this case may therefore primarily be driven by the reduction in the BOLD response with both activation and functional connectivity decreases combining to produce a reduced self-bias, the precuneus along with the vmPFC being known to play a role in self-processing. In contrast to our previous study investigating the effects of OXT on trait-judgments, we found no correlation between its behavioral or neural effects and levels of self-esteem in the endowment task. Another previous study has also reported that activation in the anterior cingulate in response to processing of self-referential items was negatively associated with trait levels of self-esteem. Since the magnitude of self-esteem tends to have a greater influence in contexts where social rejection is a potential factor, it is possibl
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